Your website is where the majority of potential customers and clients go to discover more about your business before deciding to engage with you and your business. This essential online asset needs to be not only up to par but above par. You need to put thoughtful work into your website to be successful. There are many different aspects to your website, but the first thing people notice are the aesthetics. The look of the website is what makes the first impression on them. Your WordPress website needs to be mobile-friendly because so many people look at it on their smartphone or mobile device. You also need high-quality, professional photos on your website. Another thing that people notice is your font choices. Consider the reasons to add fonts to websites to make an impact on visitors and get them to read your content.
Fonts are part of the first impression you make on potential customers. Your font is part of the overall look of your website. Your style choices here are very important. It needs to complement the other elements on your page. This includes the links and pictures on your landing page and all other pages on your website.
It Needs to Be Easy to Read
Your font needs to stand out, be large enough for people to see and look clear enough so people can easily read it. People are busy. They won’t waste time trying to read difficult fonts or colors that are hard on the eyes. They will instead go to another website that offers the same goods or services that your company provides. All the work that you put into SEO will be for nothing.
Knowing how people tend to perceive fonts and the psychological impact they can help you find the right ones to connect with visitors to your WordPress site.
The theory of semantic memory can explain how the font can be effective. People will relate certain fonts to particular feelings or memories. When a font is used over and over again, it can affect how you think of it. For example, Helvetica is used on tax forms. Therefore, Helvetica is most often associated with the IRS the U.S. Government.
Rhetoric of the Text
When choosing fonts, you should take into account visual rhetoric. This has to do with the visual elements and the impact that the overall page has on someone. Visual rhetoric can affect the overall tone of the page as well as the voice of the person who wrote it and show credibility.
The experience that someone has affects their emotional state. How someone perceives the typeface is dependent on someone’s cognitive perception. Fonts affect the overall appearance of the web page. It’s important to use the appropriate font based on the amount of content and your target audience. The right font inspires a more positive experience for those that visit your web page. When people are happy, they tend to overlook other issues on the page. Happy people are also more likely to purchase goods and services than those that are in a bad mood. By the same logic, people may be more critical of the rest of the page when the font is not appropriate.
Serif fonts are those, like Times New Roman, which have short lines at the top and bottom of each letter. These are more formal and are better used in print than online. They may work well in a heading, but make sure they are big enough and spaced well if you use them on the rest of the page.
Clean and Informal
Sans serif fonts are the best ones to use online. They are clean and informal. This is what makes them great for personal websites and blogs. They are not good for more formal websites.
Script fonts are cursive fonts and are good on web pages. They should be used mostly in headlines. These may make the content hard to read the rest of the page.
How About Reading the Font?
Decorative fonts are great for headlines but even worse than script fonts for the rest of the content. They make it almost impossible to read in large blocks of text.
Tips for Combining Fonts
Use serifs and sans-serifs together. If you used one in the title, use the other in the body. Make sure that the fonts you use have enough contrast.
There are various considerations to keep in mind when you select the fonts being featured on your WordPress site.
Google Fonts Available
Google Fonts, of course, offers the fonts above, but they have some additional categories as well. You can also choose from a display, handwriting, and monospace categories. You’re also able to choose fonts by characteristics such as slant, thickness, and width. From there you can even filter it down further. In WordPress, there are plugins to help integrate Google Fonts. If you’re comfortable with it, you can modify the code. More likely, you can use the Easy Google Fonts plugin for which you don’t need to use code. Easily choose fonts, colors, and styles.
When designing your website, make sure that the font size is appropriate. Use at least 14 pixels. This size makes your text legible on both mobile and desktop screens.
The color is important to the overall aesthetic of the font as well. Both the color of your page and your text need to complement each other. Using black font on a white background is still the easiest to read. That’s not to say that you shouldn’t use color in different areas of your website. You may have blocks of words or text apart from the main focus. In other blocks of words or text, it is a good idea to separate it out by making it a different color. Just make sure the color is one that’s easy to read and also pulls the eye.
White space is just as important as the text itself. Leave enough white space to make your text easy to read. Create the right amount of space between paragraphs and headings, but also between the lines themselves. If you use a larger font, but don’t account for the extra needed white space, your text becomes unreadable, and you lose those visitors to your website.
It’s important to make the links on your page stand out from normal text. To make it clear about what is a link and what isn’t, make sure to use a different color for the URL and add an underline. When people hover their mouse over the link, it should also change in some way to demonstrate to them that it is a link.
When writing content for your website, make sure to pay attention to the length of your lines. You want people to read your content easily without getting overwhelmed. Between 10 to 15 words per line is a good amount to stick to.
Pay attention to how your website flows. To guide the reader through your content, arrange your text in a certain way. This also helps show the mood of your website. Text arrangement highlights what you want people to read first before looking at the entire page. It can show them what is the most important parts of your website.
Put in the Time
Put in the necessary time to think through the content on your website. People can tell if it’s something that you just threw together without much effort. Make sure to preview each change that you make to find that magic combination that makes your website attractive and unique. Your website isn’t something that you want to rush through quickly. It’s something that you want to put the time and effort into since the majority of people will use your website to decide whether or not to buy your goods or services.
Dare to Be Creative
Use your imagination when planning your website, but don’t overload it. This creativity sets your website apart from others, and that’s really what you’re trying to do. You need to gain attention, so people don’t click off your website to another one that is similar. You need to earn their attention and keep it. Creative websites that are well done grab the attention of consumers. Your website shows your attention to detail and also demonstrates you had fun in the design process as well.
The font on your website is one of the most powerful tools that you are going to be able to use on your website. It may be something that you take for granted, but do not underestimate its power. If you follow the guidelines above and take care when planning your website, you will have more success and potential customers and clients interact with you.
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